With Mercedes' help, Aston Martin chases Ferrari

Aston_Martin_Gaydon web.jpg — Aston Martin has introduced cost-cutting moves at its Gaydon factory such as cutting one of two assembly lines and bringing more bespoke items like seats in-house. (Max Earey )

By:

Reuters

April 26, 2022 09:49 AM

GAYDON, England -- After decades of ups and downs, Aston Martin is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles.

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