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To Meet Consumer Demand, Automakers Must Double Down on Agile Development

Car with Agile Development
(metamorworks/Getty Images/iStockphoto)
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By:
By Russell Ruben, Automotive Segment Director at Western Digital
April 27, 2022 12:00 PM
Russel Reuben
Russel Reuben

For years, scores of Silicon Valley doomsayers predicted digital technology would lead to massive disruption within the auto industry and bring the sector to its knees. But by embracing and investing in new technologies, automakers have to a large extent disrupted themselves.

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