It’s TikTok time for Canadian dealerships

In a 47-second video, a man wearing a blond wig walks into a Quebec dealership looking for the perfect vehicle. In this unsubtle put-on, “she” rejects several options before finding a Jeep Wrangler with a rearview mirror her to admire herself. Sold! Welcome to the off-the-wall world of TikTok, a popular platform for sharing short-form videos and one that a growing number of dealerships are using as a social media marketing tool.