Turning Chats
into Signatures

The Retail Anywhere Journey at Temecula Valley Buick GMC

John Keohane, vice president of operations at Temecula Valley Buick GMC, explains their approach to online car buying. 
 

"As long as we can get customers to calculate their payment online, we're basically at the two yard line and headed toward a deal. Once the customer walks themselves down the path online, it's a seamless finish in-store."


How exactly does his dealership perfect this online to in-store handoff? In this case study, you'll learn how Temecula Valley Buick GMC:

  • Provides a human to human interaction that leads customers further down the purchase path online.
  • Expands their full retail experience beyond the four walls. 
  • Uses a single process for every car deal, no matter where customers are.

Temecula Valley Buick GMC is competing against the Carvana’s of the world with an experience that allows them to turn chats into signatures; an approach that allows them to retail anywhere.

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