September 27, 2022 05:32 PM
Overseas dominance
Toyota took top honors in two of the mass-market loyalty categories while Porsche and BMW topped two premium categories. Ford won mass-market truck category.
Premium Car
| 1: Porsche |
|
57.4% |
| 2: Genesis |
|
54.6% |
Premium SUV
| 1: BMW |
|
58.6% |
| 2: Lexus |
|
56.4% |
Mass Market Car
| 1: Toyota |
|
62.2% |
| 2: Kia |
|
54.1% |
Mass Market SUV
| 1: Toyota |
|
63.6% |
| 2: Subaru |
|
62.6% |
Mass Market Truck
| 1: Ford |
|
63.8% |
| 2: Toyota |
|
58.7% |
SOURCE: J.D. Power 2022 U.S. Automotive Brand Loyalty Study
Brand loyalty is increasing among new-vehicle buyers, fueled by the current vehicle shortage, J.D. Power said in a study released Tuesday.
