Retail

When it comes to buying a new car online, 'consumers want to do this,' experts say

Claudia Sciama Google Omnichannel
Claudia Sciama, managing director for automotive, consumer goods and telco at Google Canada: “Things that were innovation in the past are now table stakes.” (GIANCARLO PAWELEC)
February 24, 2023 11:00 AM

From stocking up on groceries, to buying their next vehicle, consumers are ready to move online, digital retailing experts say, creating serious challenges for Canadian dealerships still fine-tuning ways to service customers in both the real and digital realms.

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