Inline ads. Search engine optimization. Customer-data platforms. Organic versus paid social media. VSR pages and VDPs. Online and in-store alignment. No question about it – dealership marketing has become a complex and sometimes overwhelming endeavor with plenty of moving parts. How can dealers make sure they have all the right marketing components in place? And how can they ensure these many facets of marketing are working in harmony to maximize revenue and return on investment? For clarity, Automotive News asked John Houmis, senior vice president of client engagement and experience at Ansira, a global marketing company, to shed some light on the matter.
