Executives

Audi's new CEO Gernot Doellner must tackle these 5 problem areas

Audi CEO Gernot Doellner 2023.jpg
Gernot Doellner rose through the ranks at VW Group to become head of product development at Porsche.
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By:
Lennart Wermke and Stefan Wimmelbücker
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By:
Automobilwoche
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June 30, 2023 10:03 AM

Audi, Volkswagen Group's cash cow, has been a problem that parent VW has been struggling with for years. Before VW Group's diesel-rigging scandal, which began at Audi, the brand aimed to pass BMW and Mercedes-Benz to become the top global seller of premium cars. Instead, Audi has fallen behind in key areas such as electric cars and in China, its biggest market.

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