The winds of change are buffeting dealer’s marketing strategies amid continually shifting forces and dynamics, ranging from unpredictable inventory levels and high interest rates to evolving marketing technologies and stressed ad spends. What are dealers supposed to make of this ever-changing landscape? To gain some insightful strategies for coping with these challenges, Automotive News spoke with Angie Cordova, vice president, product, at Ansira, a global marketing technologies company, and Erik Hjermstad, vice president, product management, at Experian Automotive, a leader in auto-data intelligence.
