CEO of Hankook Tire America, talks innovation and sustainability in the tire industry

“In The Driver’s Seat” Host Emma Hancock interviews Rob Williams, the President and CEO of Hankook Tire America Corporation, who shares insights on innovation and sustainability in the tire category, an often overlooked but crucial aspect of the automotive industry. He highlights the importance of all-season tires, especially for SUVs, and introduces the latest addition to the Hankook Dynapro Series. Additionally, Rob delves into consumer feedback from the ‘Gauge Index Survey’ and how it influences Hankook’s approach to the category.