Dissecting AI’s Impact across the automotive industry – and what’s next

The days of consumer shopping for a vehicle to simply go from here to there are over. Today, automotive vehicles resemble more of a connected, immersive experience than just a travel tool, with vehicles outfitted with augmented reality windshields, concert-quality sound systems, and self-driving technology. Consumers’ choices are influenced heavily by which kinds of technology-enabled features they prefer. From production to the on-the-road experience, the application of AI has reinvented what’s possible in the industry for both original equipment manufacturers (OEMs) and consumers. Overall, the largest areas of AI application in automotive to-date have been in the areas of manufacturing, driver experience, and mobility.