Attracting and retaining top-tier employees is a major challenge in the automotive industry. This is especially true because the same workplace skills that are essential in the automotive world also are critically important in other high-tech industries. So how can the industry overcome this hurdle? John Ray Bourbeau, the president of Right Management Great Lakes, an employee-experience consulting company, provides insights. And as Bourbeau explains, attracting employees and keeping them on-board – and making them great brand advocates for your business – is a multi-faceted endeavor that includes much more than just offering competitive pay and benefits.
