Chrysler brand 'in search of an identity,' so what does it want to be?

2023 Chrysler Pacifica in Snow — The Chrysler Pacifica and Chrysler Grand Caravan are available in Canada and the Pacifica and Chrysler Voyager fleet vehicle are available in the United States. (SUPPLIED PHOTO)

January 18, 2024 02:11 PM

The Chrysler brand is suffering from an identity crisis. What is it? What does it want to be? Those are questions that Brand CEO Christine Feuell has to answer. Quickly.

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