Autotrader

Top Takeaways Car Buyer Journey Study: Today's Auto-Shoppers Wants, Needs & Preferences

This report from Cox Automotive shares the top 5 takeaways from their 2023 Car Buyer Journey study examining recent shifts in consumer vehicle shopping behaviors. It highlights trends like increased use of third-party sites, higher satisfaction with the retail experience, and the continued benefits of digital retailing. Inside you’ll find:

 

●Why satisfaction is trending up

 

●What actions you should take to capture the interest and business of today’s consumers

 

●The results that point to why car ownership is here to say

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