Cox Automotive covers key findings from their 2023 Car Buyer Journey study examining recent consumer vehicle shopping behaviors and satisfaction. The report highlights increased personal car usage, improved buyer satisfaction amid better inventory, the benefits of an omnichannel buying experience, and higher satisfaction among EV purchasers. Inside the full study findings, you’ll discover:
●An omnichannel approach to vehicle buying continues to gain momentum – with consumers seamlessly combining online and at-dealership activities delivering higher levels of satisfaction and reducing the time required to purchase a vehicle
●The overall vehicle shopping and buying experience improved and the stats and reasons behind these gains
●Why nearly 80% of shoppers visited a third-party website during their buying journey
