When consumers shop for cars online, they don’t want to contend with difficult-to-navigate websites that feature cluttered interfaces, excessive buttons and ill-suited photos. Instead, they want a seamless and frictionless browsing experience that mimics what they’ll find when they shop in-store. To eliminate the former and create the latter, consider these thoughtful insights from Angie Cordova, Vice President of Product Management at Ansira, a global marketing technology and services company.
