Automakers need to prioritize privacy to leverage consumer data, experts say

General Motors found itself in hot water after customers alleged their data was being shared without their consent, according to a Texas lawsuit. Mike Devereux, center, vice president of OnStar Safety and Connectivity at GM, is shown at the OnStar Command Center in Warren, Mich. (STEVE FECHT FOR ONSTAR)

August 26, 2024 10:07 AM

Automakers must seek tangible, clear consent before collecting consumer data and must carefully consider cybersecurity, according to AutoMobility Advisors consulting firm.

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