Guest Commentary

Guest commentary: Why bringing back stair steps is bad for automakers, dealers and consumers

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Nissan dealerships that achieve October sales goals will get bonuses of $200 to $750 on each Rogue, Pathfinder and Frontier sold. (BLOOMBERG)
October 16, 2024 07:26 PM

In the realm of automotive sales, the concept of stair step pricing has long been a contentious issue that resurfaced with Nissan Motor Co.'s recent decision to reintroduce this strategy this month for the Rogue, Pathfinder and Frontier.

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