Nissan sales boss downshifts beleaguered brand's U.S. share target

Nissan6under30K - MAIN_i.jpg — Nissan’s “6 under $30K” campaign highlights the brand’s value-priced sedans and crossovers. (NISSAN)

October 22, 2024 02:18 PM

NASHVILLE — Nissan sales and marketing boss Vinay Shahani said he has a plan to execute perhaps one of the automotive industry’s most challenging brand makeovers.

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