Automotive marketing evolves rapidly, making finding new customers and keeping loyal ones complicated. Today’s personalized consumer journeys mandate intelligent planning and management, including identity resolution, targeted audiences, and multi-channel measurement. The Experian Marketing Engine™ offers a coordinated set of data-driven solutions that help auto marketers develop and measure effective marketing campaigns—all backed by Experian’s trusted data and dedicated automotive team.
The average U.S. franchised dealership saw net pretax profit slip 33.4 percent in the first half of 2024, though the profit decline appears to be slowing, according to a new dealership performance benchmark report.
The Guidehouse Insights principal analyst examines forces driving Ford Motor Co. to scale back its electric-vehicle plans, steady sales growth in the overall EV market, and why it’s hard for legacy automakers to get software right.
The Guidehouse Insights principal analyst examines forces driving Ford Motor Co. to scale back its electric-vehicle plans, steady sales growth in the overall EV market, and why it’s hard for legacy automakers to get software right.
